Pro Athlete Direct & Brian Ouellette In The News

Medium: Tips from Business Leaders.

“What are useful tips and resources for someone with an idea or startup?”

First, ask yourself:

  • What problem/need/challenge does your idea solve?
  • What options are available now
  • What is unique about your idea?

Then, ask…

  • Who are your customers?
  • Who is your ideal buyer/user? (age, gender, education, interests, location, income, goals, values, needs, pain points)
  • This is not an exact science, but you want to get a general idea of your customer(s).
  • How will you create revenues?

Then, ask…

  • How will you bring this to market? There are endless low/no cost ways to get a web presence (Facebook, LinkedIn, YouTube, WordPress, twitter) to begin building your brand presence.

Bottom line: You never lose. You either win (& learn) or lose & learn.

S. Brian Ouellette, Founder of Pro Athlete Direct

BuzzFeed: Take imperfect action

Avoid waiting to take action, rather frame it as "always, take imperfect action." 


When we wait for the right time to take action, we (often unknowingly) are behaving as a perfectionist rather than focusing on results. When being a perfectionist creeps in, we kill innovation. Innovation is the key to entrepreneurship. Innovation is the result of free, open thinking. This is the fuel that drives entrepreneurs.

S. Brian Ouellette, Founder, Pro Athlete Direct 

Investor's Business Daily: Tempted To Click On That Enticing Online Ad? Read This First

Before acting on an enticing offer for a product or service, seek additional information, including "counter" reviews of the product. And before deciding to buy something, read the fine print and make sure you're crystal clear about terms of the purchase, suggests Brian Ouellette, CEO of Pro Athlete Direct and a former money manager.